Mossy Oak

Mossy Oak Market Overview

Let me verify whether Mossy Oak or its parent company is publicly traded before finalizing the overview.Mossy Oak's parent company, Haas Outdoors Inc., is privately held and unfunded, so no ticker will be included. According to offline retail data from Grips Intelligence, Mossy Oak's in-store sales from January 1 to June 30, 2026 were tracked overwhelmingly through a single channel, with Amazon accounting for 98.6% of the brand's revenue share year-to-date. Over the Q2 timeseries window of April 1 to June 30, 2026, revenue declined 30.4% overall, reflecting a sharp softening in demand across the period. The brand's average product price also trended downward, falling 11.3% to a recent monthly average of $22.47, against an overall average product price of $25.05 for the full data period. Among top-performing listings, Mossy Oak's higher-priced items ranged from a $57.02 hunting field dressing kit to $69.99 lightweight camo hunting pants, underscoring meaningful price dispersion within its assortment. As a privately held brand under Haas Outdoors Inc., Mossy Oak's performance offers a notable window into channel concentration risk when nearly all revenue flows through one marketplace.