GRIPS CUSTOMERS & RESEARCH PARTNERS
Wizards of The Coast, a subsidiary of Hasbro (NASDAQ: HAS), demonstrated mixed performance across in-store retail channels during the first eight months of 2026, with Best Buy commanding 68.2% of revenue share compared to Amazon's 31.8%. Year-to-date data reveals an overall revenue increase of 15.0%, though the brand faced a significant 26.1% monthly revenue decline in the most recent period tracked. The average product price of $11.50 has trended upward by 12.1% since the beginning of the data period, with premium-tier offerings like the Magic: The Gathering Foundations Starter Collection reaching $54.80. According to Grips Intelligence, Best Buy emerged as the dominant offline distribution channel, substantially outperforming its online counterpart in driving the brand's retail performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wizards of The Coast on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Wizards of The Coast.
BY REVENUE
Wizards of The Coast sells 47% online and 53% offline. Online runs through 1 channel; offline through 1.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 35K ratings on 2 channels, Wizards of The Coast averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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