Wizards of The Coast

Wizards of The Coast Market Overview

I'll verify the parent company's stock ticker before writing the overview.According to Grips Intelligence, Wizards of The Coast—a business unit of parent company Hasbro, Inc. (NASDAQ: HAS)—saw its in-store revenue grow 24.6% across the January 1 to June 30, 2026 period tracked across Best Buy and Amazon. Grips Intelligence data shows that Best Buy dominated the channel mix with an 82.3% revenue share, while Amazon accounted for the remaining 17.7%. The most recent month in the timeseries delivered standout momentum, with revenue climbing 51.6% versus the prior month. However, pricing softened over the same period, with the average product price falling 16.1% overall to settle at roughly $9.90. This combination of accelerating in-store revenue alongside declining average prices points to volume-driven growth as the key dynamic behind the brand's recent performance.