GRIPS CUSTOMERS & RESEARCH PARTNERS
Ultra Pro, owned by private investment firm Marlin Equity Partners, generated average product pricing of $14.25 across in-store and online channels from January through August 2026, according to Grips Intelligence data. The brand's revenue grew 4.3% overall during the tracked period, with average prices increasing 1.3% year-to-date. Amazon dominated the revenue mix at 92.4% share, while Best Buy accounted for 6.4%, indicating a heavily concentrated online-first distribution strategy. Top-performing products ranged from $8.58 to $32.05, with bundle offerings and multi-count packs commanding premium pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ultra Pro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Pro.
BY REVENUE
Ultra Pro sells 91% online and 9% offline. Online runs through 1 channel; offline through 3.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.59M ratings on 2 channels, Ultra Pro averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.59M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.20
Price
$1.11M
Revenue
$15.56
Price
$485K
Revenue
$26.77
Price
$246K
Revenue
$8.60
Price
$239K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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