GRIPS CUSTOMERS & RESEARCH PARTNERS
Windmill achieved robust online channel performance with 65.5% revenue growth since January 2026, driven primarily by Amazon's dominant 60.9% share, according to data from Grips Intelligence tracking in-store and online retail channels from January through June 2026. Average selling prices surged 66.0% over the same period, reaching $71.16 YTD, with premium models commanding prices above $400 across major retailers. The brand's concentrated distribution strategy, with Amazon, Home Depot, and Lowe's comprising 100% of tracked sales, highlights strong third-party marketplace penetration. Strong price escalation combined with expanding revenue indicates successful premium positioning in the competitive window air conditioner segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 65% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 66% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Windmill on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Windmill.
BY REVIEW COUNT
Across 330K ratings on 3 channels, Windmill averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 330K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$329.43
Price
$413K
Revenue
$517.43
Price
$306K
Revenue
$426.39
Price
$294K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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