GRIPS CUSTOMERS & RESEARCH PARTNERS
GermGuardian experienced significant revenue declines during the first half of 2026, according to data from Grips Intelligence covering January 1 to June 30, 2026 across in-store and online channels. The brand's revenue dropped 26.4% in the most recent month tracked and 35.3% overall since the baseline period, while average product pricing declined 10.1% year-to-date, settling around $45.58. Amazon dominates the channel mix with 98.1% of revenue share, with an average price point of $45.58, compared to just 1.7% from Home Depot. The top-performing products include the GermGuardian AC4825E air purifier at $99.99 and various HEPA replacement filters ranging from $20.50 to $34.31, indicating strong demand for both primary units and consumable accessories in the offline retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for GermGuardian on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for GermGuardian.
BY REVIEW COUNT
Across 2.53M ratings on 2 channels, GermGuardian averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.53M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$93.46
Price
$24K
Revenue
$21.77
Price
$21K
Revenue
$318.83
Price
$18K
Revenue
$114.92
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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