GRIPS CUSTOMERS & RESEARCH PARTNERS
NutriBullet demonstrated strong in-store performance during H1 2026, with data from January through June tracked across Amazon and Home Depot according to Grips Intelligence, as NutriBullet (owned by De'Longhi, BIT: DLG) saw average prices climb 13.6% over the period to $75.24. Amazon dominated the channel landscape with a commanding 97.6% revenue share, while NutriBullet's top-performing SKU on the platform—the Ultra Personal Blender—commanded a premium positioning at $154.42. The brand achieved 8.6% overall revenue growth since the beginning of the year, driven by a notably strong April-June quarter that posted 16.6% monthly revenue growth, underscoring robust consumer demand in the personal blender category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for NutriBullet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for NutriBullet.
BY REVIEW COUNT
Across 2.35M ratings on 2 channels, NutriBullet averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.35M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$63.36
Price
$4.83M
Revenue
$112.70
Price
$1.13M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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