GRIPS CUSTOMERS & RESEARCH PARTNERS
White-Rodgers maintained strong in-store performance through the first half of 2026, according to Grips Intelligence data covering January to June, with Lowe's dominating retail channel distribution at 59.1% of revenue share. The brand faced significant headwinds, experiencing a 47.1% overall revenue decline across all tracked offline retail channels while average product pricing compressed 31.5% during the period. Amazon captured a substantial 31.6% revenue share, positioning itself as the brand's second-largest retail partner despite the broader market contraction. Emerson (NYSE: EMR), which owns White-Rodgers, is contending with deteriorating pricing dynamics as average product prices fell to $49.98 by the measurement period's end, reflecting increased competitive pressure or promotional activity across its in-store retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 32% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for White Rodgers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for White Rodgers.
BY REVENUE
White Rodgers sells 93% online and 7% offline. Online runs through 3 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 39K ratings on 4 channels, White Rodgers averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 39K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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