GRIPS CUSTOMERS & RESEARCH PARTNERS
White Rodgers, owned by Blackstone-managed private equity funds through Copeland, demonstrates strong in-store performance with an average product price of $60.38 and year-to-date revenue growth of 4.4% across tracked channels from January to August 2026, according to Grips Intelligence. The brand's channel distribution is heavily concentrated, with Lowe's commanding 68.6% of revenue share, followed by Amazon at 27.4% and Ace Hardware at 3.1%. Despite overall positive momentum, the most recent month showed a notable 27.3% revenue decline compared to the previous period, while average prices decreased 15.1% in the same timeframe. Top-performing individual SKUs on Lowe's range significantly higher than the brand average, with specialty control products exceeding $250 in price.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for White Rodgers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for White Rodgers.
BY REVIEW COUNT
Across 31K ratings on 3 channels, White Rodgers averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$263.45
Price
$61K
Revenue
$156.24
Price
$61K
Revenue
$238.31
Price
$30K
Revenue
$267.67
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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