GRIPS CUSTOMERS & RESEARCH PARTNERS
Whalen, owned by private Ontario-based holding company VAST Industrial Corp, generated an average product price of $287.28 across tracked in-store and online channels from January through August 2026, according to Grips Intelligence data. The brand's revenue was heavily concentrated on menards.com, which accounted for 83.4% of total sales, with Office Depot contributing 12.2% and Newegg 2.7%. Recent performance showed strong momentum, with revenue climbing 33.7% in the most recent month tracked and increasing 5.6% overall during the period. Average pricing declined 17.7% since the start of the analysis period, while top-performing products included the Whalen Northern Lights 64" Medium Brown Taupe Electric Fireplace Entertainment Center at $635.05 and the Hutchinson 65" Golden Brown Birch model at $471.29.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Whalen on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Whalen.
BY REVENUE
Whalen sells 5% online and 95% offline. Online runs through 2 channels; offline through 2. Online share has moved from 5% in Apr to 0% in Aug.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVENUE
$639.91
Price
$40K
Revenue
$355.99
Price
$31K
Revenue
$266.99
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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