GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January through June 2026 across in-store channels, Whalen experienced significant headwinds with revenue declining 41.9% overall and falling 20.1% in the most recent month tracked. The brand remains heavily concentrated on menards.com, which captures 92.3% of revenue share, while average product pricing has decreased 18.6% since the period's start. Top-performing products command substantially higher price points, with the Whalen Northern Lights 64" Entertainment Center reaching $655.54 and the 60" Prismatic Crystal Insert at $450.36, significantly above the portfolio average of $361.10. Distribution remains limited outside the Menards channel, with Office Depot, Newegg, and Home Depot combining for just 7.7% of revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Whalen on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Whalen.
BY REVENUE
$360.62
Price
$208K
Revenue
$653.74
Price
$184K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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