GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January through June 2026, Dimplex is experiencing significant retail concentration with Home Depot commanding 56.8% of revenue share compared to Lowe's at 42.5%. Average product pricing reached $1,500.66 across the period, with premium products like the IgniteXL 74-inch model priced at $3,596.52 leading the portfolio. Despite a modest 2.6% month-over-month revenue decline in the most recent period tracked, average prices increased 8.8% year-to-date, reflecting a strategic shift toward higher-value products. The brand's performance data tracks H1 2026 offline retail channels, signaling sustained demand for premium offerings in the competitive home heating market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dimplex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dimplex.
BY REVIEW COUNT
Across 31K ratings on 2 channels, Dimplex averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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