GRIPS CUSTOMERS & RESEARCH PARTNERS
King Electric maintained dominant in-store market position with 92.4% of revenue share across tracked online channels during the first half of 2026, according to Grips Intelligence data. The brand's average product price stood at $336.42, though pricing pressured slightly with a 1.6% decline over the period from January through June 2026. Recent performance showed mixed signals, with month-over-month revenue growth of 4.7% offset by an overall 21.9% revenue decline across the measurement period. Home Depot (homedepot.com) represented the overwhelming majority of King Electric's distribution, capturing 92.4% of tracked revenue share compared to 7.6% at Menards.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for King Electric on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for King Electric.
BY REVENUE
King Electric sells 93% online and 7% offline. Online runs through 1 channel; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 2.16K ratings on 2 channels, King Electric averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 2.16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.36
Price
$146K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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