GRIPS CUSTOMERS & RESEARCH PARTNERS
Wal-Board Tools, owned by privately held Marshalltown Company, dominates in-store retail channels with a YTD average product price of $13.46 and revenue growth of 3.4% during the analysis period (January-August 2026). Lowe's commands an overwhelming 85.5% of the brand's revenue share compared to Home Depot's 14.4%, with top-performing products ranging from budget-friendly hand tools around $11-$14 to premium equipment like hopper guns priced above $100. The brand's portfolio exhibits significant price variation across categories, from the $11.36 Putty Knife to the $414.55 Folding Work Platform, indicating diverse market positioning. Recent pricing showed modest fluctuation with average prices up 2.1% overall but declining 0.3% in the most recent month, suggesting stable but slightly softening demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wal-Board Tools on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Wal-Board Tools.
BY REVENUE
Wal-Board Tools sells 16% online and 84% offline. Online runs through 2 channels; offline through 1.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 175K ratings on 2 channels, Wal-Board Tools averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 175K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$413.84
Price
$155K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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