Vogelzang, owned by United States Stove Company, generated 40.0% of its in-store revenue through Menards during the first eight months of 2026, according to Grips Intelligence, with Home Depot and Lowe's accounting for 33.9% and 25.9% respectively. The brand's average product price stood at $44.90 across tracked channels, though prices declined 29.9% overall during the measurement period from January through August 2026. Despite a recent uptick of 5.0% growth in the most recent month tracked, year-to-date revenue dropped 4.9% compared to the prior period. Vogelzang's product lineup on Menards includes premium offerings such as wood burning stoves priced up to $818.79, alongside lower-priced accessories like cleanout doors at $32.89.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 30% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Vogelzang on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Vogelzang.
BY REVENUE
Vogelzang sells 60% online and 40% offline. Online runs through 2 channels; offline through 1.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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