GRIPS CUSTOMERS & RESEARCH PARTNERS
Vogelzang demonstrated strong in-store performance during the first half of 2026, with data from January through June tracked across three major online retailers according to Grips Intelligence. The brand maintained dominant distribution through Menards.com, which captured 53.8% of revenue share, followed by Home Depot and Lowe's. Average product pricing increased 19.5% over the period, reflecting strategic positioning in the mid-range category at $36.70 average price. Most significantly, recent monthly data showed exceptional momentum with revenue growth of 217.0% compared to the previous month, while average prices surged 202.8%, indicating strong demand for premium product variants across retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Vogelzang on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Vogelzang.
BY REVENUE
Vogelzang sells 48% online and 52% offline. Online runs through 2 channels; offline through 1.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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