GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether Victor's parent company is publicly traded before writing the overview.Victor's parent company Woodstream Corp. is a privately held company, so per the instructions I will omit any ticker. According to Grips Intelligence offline retail data, Victor generated 7.2% revenue growth across tracked channels from January 1 to June 30, 2026, even as its average product price slipped 4.4% over the period to roughly $13.38. Grips Intelligence data shows Amazon dominated the brand's channel mix at 56.2% of revenue, followed by acehardware.com at 20.3% and lowes.com at 17.4%. Menards and Home Depot rounded out the tracked retailers at a combined 5.5% share. In the most recent quarter (April 1 to June 30, 2026), the average price ticked up 1.8% month-over-month to $14.08 while revenue dipped 3.4% versus the prior month. These insights highlight the value of Grips Intelligence for tracking brand performance across major in-store and online retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Victor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Victor.
BY REVENUE
Victor sells 61% online and 39% offline. Online runs through 3 channels; offline through 3.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 1.97M ratings on 5 channels, Victor averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 1.97M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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