GRIPS CUSTOMERS & RESEARCH PARTNERS
Raid, owned by S.C. Johnson & Son, Inc., demonstrated strong in-store performance across major hardware and home improvement retailers during the first eight months of 2026, according to Grips Intelligence data. Amazon dominated the brand's revenue share at 42.3%, followed by Lowe's at 25.2%, Ace Hardware at 20.6%, and Menards at 11.6%. Year-to-date revenue grew 36.7% over the tracked period, with average product pricing holding steady at $8.22 across channels. The brand's pricing strategy showed resilience, with average prices increasing 7.6% overall while maintaining competitive positioning across pest control product categories. Recent monthly performance reflected continued momentum, with revenue climbing 6.3% and average prices rising to $8.76.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Raid on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Raid.
BY REVENUE
Raid sells 53% online and 47% offline. Online runs through 2 channels; offline through 3.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 1.18M ratings on 4 channels, Raid averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 1.18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$1.9M
Revenue
$12.74
Price
$237K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
