GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data from January through August 2026, Veradek—owned by private equity firm Ironbridge Equity Partners following a December 2025 acquisition—generated an average product price of $90.41 across major home improvement retailers, according to Grips Intelligence. The brand's revenue is heavily concentrated on Home Depot (53% share) and Lowe's (37.5% share), with Amazon representing a smaller 9.5% channel contribution. Average pricing declined 2.6% over the tracked period, while recent monthly performance showed a slight 0.4% revenue increase offset by a steeper 21.1% overall revenue drop since the beginning of the period. The brand's product portfolio across channels centers on mid-to-premium planters and outdoor furniture ranging from approximately $90 to $190 per item.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Veradek on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Veradek.
BY REVIEW COUNT
Across 451K ratings on 3 channels, Veradek averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 451K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$374.99
Price
$1.05M
Revenue
$139.99
Price
$896K
Revenue
$139.99
Price
$361K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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