GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January to June 2026, Vermont American's in-store performance reveals significant market concentration with Ace Hardware commanding 70.4% of revenue share compared to Lowe's at 29.6%. The brand's average product price of $18.88 demonstrates positioning within the value-to-mid-range segment, with top products ranging from $13.99 to $37.81 across major retailers. Recent quarterly trends show substantial revenue volatility, declining 77.4% in the most recent measured period, indicating challenging market conditions or seasonal fluctuations. Despite price adjustments decreasing 21.0% month-over-month in the latest tracked quarter, overall pricing has remained relatively stable with only a 2.0% increase since the beginning of the tracking period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 97% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Vermont American on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Vermont American.
BY REVENUE
Vermont American sells 31% online and 69% offline. Online runs through 1 channel; offline through 1.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVENUE
$37.81
Price
$1.85K
Revenue
$19.99
Price
$760
Revenue
$13.99
Price
$546
Revenue
$18.99
Price
$494
Revenue
$22.99
Price
$437
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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