GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence tracking in-store performance across Amazon, Ace Hardware, Lowe's, and Office Depot from January through June 2026, VELCRO Brand generated 8.5% revenue growth while maintaining an average product price of $9.85. Amazon dominated the channel mix with a commanding 67.6% revenue share, while acehardware.com contributed 18.5% and Lowe's captured 9.1%. The brand demonstrated pricing resilience over the period, with average prices declining only 3.2% despite competitive e-commerce pressures across multiple retail channels. VELCRO Brand's concentration on major online and hardward retail platforms positions it strategically within the fastening market's evolving distribution landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for VELCRO Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for VELCRO Brand.
BY REVENUE
VELCRO Brand sells 68% online and 32% offline. Online runs through 1 channel; offline through 4.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 4.46M ratings on 4 channels, VELCRO Brand averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.46M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.99
Price
$240K
Revenue
$4.73
Price
$158K
Revenue
$13.99
Price
$153K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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