GRIPS CUSTOMERS & RESEARCH PARTNERS
Hangman, a privately held company founded in 1999, generated balanced in-store revenue across two major retailers during the first eight months of 2026, with Menards.com capturing 48.9% share and Ace Hardware accounting for 44.6%, according to Grips Intelligence. The brand's average product price point of $8.02 declined 1.2% over the period, while overall revenue grew 8.3% year-to-date. Top-performing SKUs ranged from budget-friendly options like the 20 lb Steel J-Hook Wall Hangers at $4.89 to premium offerings such as the 300lb Heavy Duty Mirror & Picture Hanger at $12.55, demonstrating strong price diversification across the portfolio. Lowe's represented a minor channel at 6.1% revenue share, suggesting significant untapped potential in expanding the brand's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Hangman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Hangman.
BY REVENUE
Hangman sells 7% online and 93% offline. Online runs through 3 channels; offline through 3.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 5.6K ratings on 4 channels, Hangman averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 5.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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