GRIPS CUSTOMERS & RESEARCH PARTNERS
Hangman demonstrated concentrated in-store revenue distribution across two major hardware retailers during the first half of 2026, with Menards and Ace Hardware accounting for 94.6% of online sales according to data from Grips Intelligence covering January through June 2026 across tracked channels. Despite modest overall revenue decline of 1.6% during this period, the brand maintained pricing strength with average product price increasing 3.4% year-to-date. Menards led channel performance at 49.3% revenue share, followed closely by Ace Hardware at 45.3%, while Lowe's remained a minor contributor at just 4.9%. The most recent month tracked showed significant momentum challenges with a sharp 13.8% month-over-month revenue drop, suggesting competitive or promotional pressures in the offline retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Hangman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Hangman.
BY REVIEW COUNT
Across 4.06K ratings on 3 channels, Hangman averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 4.06K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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