GRIPS CUSTOMERS & RESEARCH PARTNERS
Varathane demonstrates strong in-store momentum with parent company RPM International (NYSE: RPM) achieving 6.3% overall revenue growth from January to June 2026, according to data from Grips Intelligence tracking five major hardware retail channels. Ace Hardware dominates the brand's offline channel mix with 49% revenue share, significantly outpacing Home Depot (22.5%) and Amazon (20.4%), reflecting strong positioning in the traditional hardware store segment. Average product pricing increased 4.9% over the period, demonstrating pricing resilience and potentially higher-value product mix shifts among in-store customers, with prices reaching $19.87 by the end of the measurement period. The brand's diversified retail presence across Ace Hardware, Home Depot, Amazon, Menards, and Lowe's provides stability against any single channel concentration risks.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Varathane on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Varathane.
BY REVENUE
Varathane sells 46% online and 54% offline. Online runs through 3 channels; offline through 2. Online share has moved from 43% in Feb to 53% in Jun.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 4.4M ratings on 5 channels, Varathane averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 4.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.99
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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