GRIPS CUSTOMERS & RESEARCH PARTNERS
Varathane, owned by RPM International Inc. (NYSE: RPM), demonstrates strong in-store performance with an average product price of $19.86 across tracked channels from January through August 2026, according to Grips Intelligence data. Ace Hardware dominates the brand's revenue share at 47.4%, nearly double the combined share of Amazon (21.7%) and Home Depot (21.1%), reflecting the brand's substantial presence in traditional retail. Overall revenue grew 4.9% during the period, while average prices increased 5.0%, indicating successful pricing strategies despite competitive pressure. The brand's portfolio shows consistent pricing power across price tiers, with products ranging from budget-friendly options under $10 on Amazon to premium multi-packs exceeding $170 at Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Varathane on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Varathane.
BY REVENUE
Varathane sells 48% online and 52% offline. Online runs through 3 channels; offline through 2. Online share has moved from 31% in Apr to 48% in Aug.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 3.19M ratings on 5 channels, Varathane averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 3.19M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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