GRIPS CUSTOMERS & RESEARCH PARTNERS
Latex-ite, owned by family-based Dalton Enterprises, Inc., generated $36.49 in average product pricing across in-store channels from January through August 2026, according to Grips Intelligence data. The brand's revenue declined 0.5% during the tracked period, with Home Depot commanding 94.2% of total revenue share while Ace Hardware accounted for 5.4%. Average pricing decreased 4.0% in the most recent month tracked, indicating potential pricing pressure in the category. The brand's top-priced offering, a 55-gallon commercial-grade product, carried an average price point of $391.71, significantly outpacing the portfolio's baseline average.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Latex-ite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Latex-ite.
BY REVENUE
Latex-ite sells 95% online and 5% offline. Online runs through 2 channels; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 114K ratings on 3 channels, Latex-ite averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 114K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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