GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence, Latex-ite demonstrated strong in-store performance with revenue growing 31.9% year-to-date through June 2026, driven primarily by dominant distribution through Home Depot at 93.9% of total revenue share. The brand's average product price increased 16.4% over the period to $41.33, reflecting pricing strength across its driveway sealer and pavement maintenance offerings tracked at retail locations. Commercial bulk products such as the 55-gallon Commercial Grade Blacktop Sealer ($402.00 average price) and the 4.75-gallon Therma Seal Driveway Filler Sealer ($1,015.23 average price for bulk pallets) anchored the premium product mix. While the most recent monthly period saw a modest 5.4% revenue dip, the overall momentum underscores strong consumer demand for Latex-ite's offline retail presence across the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Latex-ite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Latex-ite.
BY REVENUE
Latex-ite sells 94% online and 6% offline. Online runs through 1 channel; offline through 1. Online share has moved from 75% in Feb to 95% in Jun.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 106K ratings on 2 channels, Latex-ite averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 106K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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