GRIPS CUSTOMERS & RESEARCH PARTNERS
Brady (NYSE: BRC) experienced significant revenue headwinds in in-store channels during the first half of 2026, with overall revenue declining 10.6% year-to-date, according to Grips Intelligence. Home Depot commands the dominant channel position at 46.2% of tracked revenue share, followed closely by Amazon at 39.7%, reflecting Brady's heavy reliance on major retailers for in-store distribution. Average product pricing remained relatively stable at $48.49 across the period, though recent months showed modest volatility with a 2.5% monthly decrease in average price. The concentrated retail distribution strategy, with two channels accounting for over 85% of in-store revenue, highlights both the scale opportunity and potential vulnerability in Brady's offline commerce landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Brady on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brady.
BY REVIEW COUNT
Across 210K ratings on 4 channels, Brady averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 210K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.07
Price
$148K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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