GRIPS CUSTOMERS & RESEARCH PARTNERS
Underhill's in-store revenue surged 16.9% during the first half of 2026 according to data from Grips Intelligence, driven by strong performance across major home improvement retailers. Amazon dominates the channel mix with 61.8% of revenue share, followed by Home Depot at 22.5%, reflecting substantial online presence despite being measured through in-store metrics. Average product pricing increased 2.9% year-to-date to $36.94, with a notable 9.4% price increase in the most recent month, signaling strong consumer demand and margin expansion. The brand's diversified retail footprint across four major channels—including Lowe's and Ace Hardware—positions it for sustained growth in the competitive home improvement market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Underhill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Underhill.
BY REVENUE
Underhill sells 94% online and 6% offline. Online runs through 3 channels; offline through 1. Online share has moved from 86% in Feb to 97% in Jun.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 34K ratings on 4 channels, Underhill averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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