GRIPS CUSTOMERS & RESEARCH PARTNERS
Urban Armor Gear (UAG), owned by private equity firm Hammond, Kennedy, Whitney & Company, Inc., generated an average product price of $58.85 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand's retail performance shows a heavily concentrated distribution strategy, with Best Buy representing 99.9% of revenue share year-to-date. Recent momentum has faced headwinds, with revenue declining 17.6% month-over-month in the latest tracked period and average pricing dropping 6.5% over the same timeframe. Overall year-to-date trends indicate a 9.3% revenue decline since the start of the period, paired with a 1.0% decrease in average product pricing. This concentrated channel dependency and downward trajectory suggest UAG faces significant challenges in maintaining market momentum through 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for UAG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for UAG.
BY REVIEW COUNT
Across 4.63K ratings on 1 channel, UAG averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 4.63K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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