Home/Insights/Brands/IncaseProduct Intelligence - 2026 YTD USA

Incase

10K+

Products Sold, Jan to Aug 2026

200+

# Offline Stores

$53.78

Avg. Price

4.4

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Incase Market Overview

Incase, owned by private company Vinci Brands LLC, demonstrated strong in-store performance across major retail channels during the first eight months of 2026, with revenue growing 71.8% since the beginning of the year according to Grips Intelligence data. Amazon dominated the channel mix with 78.4% revenue share, while Best Buy contributed 21.1%, reflecting the brand's heavy reliance on e-commerce distribution. Average product pricing increased 14.4% year-to-date, reaching $54.17, signaling successful premium positioning despite inflationary pressures. The most recent quarter saw particularly aggressive growth, with revenue climbing 58.5% month-over-month and average prices jumping 18.6% in the latest measured period. This trajectory suggests strong consumer demand and effective pricing strategy across Incase's product portfolio.

Revenue Share by Channel
Data covers Amazon, Best Buy

Incase's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 72% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Incase's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 14% from Jun to Aug.

Average price

Absolute values in $

Start benchmarking for free

Incase's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Incase on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Incase's channels

REVENUE SHARE

Revenue distribution across tracked channels for Incase.

Channels by revenue share

Distribution in %

Incase's online vs offline revenue split

BY REVENUE

Incase sells 78% online and 22% offline. Online runs through 1 channel; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

78%

22%

Offline

Online channels

78%

Amazon.com

Offline channels

22%

Best Buy stores

Incase's customer ratings

BY REVIEW COUNT

Across 17K ratings on 2 channels, Incase averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 17K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Incase

BY REVENUE

Amazon
Amazon
#1Incase Ergonomic Keyboard – Designed by Microsoft – Refined Ergonomic Design, Built-in Shortcuts Keys, Layered Palm Rest for Elevated Wrist Support, Integrated Number Pad – Black

$79.99

Price

$163K

Revenue

#2Incase Sculpt Ergonomic Keyboard – Designed by Microsoft – Split Keyset Design, Palm Rest, Contoured Layout, One-Touch Windows Button, AES 128-Bit Encryption, Includes Separate Number Pad – Black

$119.99

Price

$145K

Revenue

#3Incase Edge Hardshell with Makrolon® - MacBook Air 13 inch Case - 2025, 2024, 2023, 2022, M4, M3, M2 - MacBook Case, Laptop Cover, Protective Hard Shell, Scratch Resistant, Rubberized Feet - Black

$49.96

Price

$114K

Revenue

#4Premium Wireless Headphones XR500

$149.99

Price

Revenue

#5Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#6Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved