GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether BlueParrott or its parent company is publicly traded before writing the overview.According to Grips Intelligence, BlueParrott—a brand owned by GN Store Nord (CPH: GN.CO)—generated in-store revenue growth of 30.2% across the first half of 2026 (January 1 to June 30), tracked across the Amazon and Best Buy channels. Sales are heavily concentrated on Amazon, which commands 88.1% of year-to-date revenue share, while Best Buy accounts for the remaining 11.6%. Momentum continued into the most recent period, with revenue rising 7.7% month-over-month during the April 1 to June 30 timeframe. The brand's average product price reached $161.26, climbing 3.4% over the measured period and 3.0% versus the prior month to $163.66.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for BlueParrott on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for BlueParrott.
BY REVENUE
BlueParrott sells 89% online and 11% offline. Online runs through 1 channel; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 180K ratings on 2 channels, BlueParrott averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 180K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
