GRIPS CUSTOMERS & RESEARCH PARTNERS
Tuftex, owned by Shaw Industries Group, a division of Berkshire Hathaway Inc. (NYSE: BRK.A, BRK.B), generated an average product price of $18.87 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand's revenue dropped 47.7% over the period, while average prices declined 12.3%, reflecting challenging market conditions. Tuftex demonstrated near-total channel concentration, with lowes.com commanding 99.6% of revenue share, indicating heavy reliance on a single retail partner. Top-performing products ranged from $17.26 to $39.78 in average price, with the PolyCarb and SeaCoaster corrugated roof panel lines leading the portfolio. Despite headwinds, the brand showed resilience in its most recent month, posting a 22.1% revenue increase compared to the prior period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 48% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tuftex on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Tuftex.
BY REVIEW COUNT
Across 27K ratings on 1 channel, Tuftex averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.81
Price
$199K
Revenue
$28.77
Price
$146K
Revenue
$38.66
Price
$139K
Revenue
$28.85
Price
$106K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis