Truebro

Truebro Market Overview

I'll verify whether Truebro is publicly traded before writing the overview.Truebro is a private brand owned by IPS Corporation, so no ticker will be included. According to offline in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Lowe's, Menards, and Home Depot, Truebro's revenue grew 3.2% over the period. Lowe's led the brand's revenue mix at 48%, followed by Menards at 41% and Home Depot at 11%. The brand's average product price rose notably, increasing 16.0% since the start of the tracked period to reach roughly $36.09. In the most recent measured month, average price climbed 6.6% versus the prior month to $35.92, even as revenue dipped 6.5% month-over-month. Together, these figures point to a pricing-led growth dynamic concentrated heavily in two retail channels.