GRIPS CUSTOMERS & RESEARCH PARTNERS
Southland, the piping systems division of Mueller Industries (NYSE: MLI), demonstrates heavily concentrated in-store retail distribution with Lowe's accounting for 98.4% of revenue share during the January–August 2026 period. According to Grips Intelligence data, the brand's average product price stands at $24.18, though overall pricing has declined 3.1% since the start of the measurement window. Recent performance shows a mixed trajectory, with revenue dropping 8.4% overall despite a modest 3.2% monthly uptick in the final tracked period. Top-performing SKUs on Lowe's range from $30 to $60, significantly outpacing the Home Depot assortment, reflecting a strategic focus on higher-value threaded steel pipe offerings through its dominant retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Southland on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Southland.
BY REVENUE
Southland sells 8% online and 92% offline. Online runs through 2 channels; offline through 1.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 386K ratings on 2 channels, Southland averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 386K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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