North Woods Kindling

North Woods Kindling Market Overview

North Woods Kindling, a brand of privately held Nelson Wood Shims, generated significant in-store revenue during the first eight months of 2026, with an average product price of $6.14 across tracked channels. According to Grips Intelligence data, the brand maintained a dominant 66% revenue share on menards.com compared to 34% on acehardware.com over the period. Recent performance showed a mixed trajectory, with revenue growing 7.1% in the most recent month tracked but declining 9.1% overall since the beginning of the data period. Average pricing remained relatively stable, declining just 2.9% year-to-date despite a 3.0% dip in the final month measured. The concentration of revenue on a single retailer platform highlights both the strength of the menards.com partnership and the potential vulnerability of North Woods Kindling's distribution strategy.