Toro

Toro Market Overview

Toro, owned by The Toro Company (NYSE: TTC), experienced significant revenue headwinds during the first eight months of 2026, with sales declining 26.5% since the beginning of the year according to in-store data tracked by Grips Intelligence. The brand's distribution remains heavily concentrated on Lowe's, which captured 78.9% of revenue share, followed distantly by Ace Hardware at 17.6% and Amazon at 3.2%. Average product pricing across channels stood at $175.49, though prices contracted 8.2% over the measurement period, reflecting broader market pressure. The most recent monthly trend showed revenue dropped 13.3% compared to the previous month, with average prices declining 7.7% in the same period. Despite the challenging performance metrics, Toro maintained a diverse product range spanning from components and batteries to premium zero-turn riding mowers priced above $4,000.