GRIPS CUSTOMERS & RESEARCH PARTNERS
Thermacell demonstrated exceptional in-store revenue growth according to data from Grips Intelligence, with sales increasing 263.5% during the first half of 2026. Amazon dominates the brand's retail presence at 88.6% of channel revenue share, followed by Lowe's at 5.7% and Menards at 3.0%, reflecting a heavily concentrated e-commerce distribution strategy. The brand maintained an average product price of $41.05 across offline channels tracked from January through June 2026, with premium products on Amazon reaching up to $109.62, while average pricing declined 3.5% over the period. Monthly revenue growth accelerated significantly, expanding 108.9% in the most recent tracking period, indicating strengthening market momentum for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 263% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Thermacell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Thermacell.
BY REVENUE
Thermacell sells 89% online and 11% offline. Online runs through 1 channel; offline through 3.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 3.96M ratings on 4 channels, Thermacell averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 3.96M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$60.86
Price
$2.67M
Revenue
$54.99
Price
$2.65M
Revenue
$109.62
Price
$1.09M
Revenue
$93.70
Price
$817K
Revenue
$55.44
Price
$815K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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