Back to the Roots

Back to the Roots Market Overview

Let me verify whether Back to the Roots is publicly traded before finalizing the overview.The tickers found (Root, Inc. insurance and Roots Corporation apparel) are unrelated to Back to the Roots, the gardening/soil brand. Back to the Roots appears to be a private company, so I will omit the ticker. According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Home Depot, Menards, and Lowe's, Back to the Roots generated just over half of its revenue on Amazon at a 50.9% share, followed by homedepot.com at 37.3%, while menards.com and lowes.com trailed at 9.1% and 2.6% respectively. The brand's average product price sat at $17.28, though pricing softened over the period, declining 10.2% overall and dipping to $16.91 in the most recent month tracked. Revenue momentum weakened notably during the April 1 to June 30 timeseries window, with the latest month falling 39.3% versus the prior month and revenue down 33.9% over the period. This combination of concentrated Amazon dependence, easing prices, and a sharp revenue pullback underscores the challenges facing the brand across its in-store channels. Grips Intelligence data suggests that near-term recovery will hinge on stabilizing pricing and diversifying beyond its two dominant sales channels.