GRIPS CUSTOMERS & RESEARCH PARTNERS
Back to the Roots, an independent company backed by venture capital and led by co-CEOs Alejandro Velez and Nikhil Arora, generated in-store and online revenue across major retail channels from January through August 2026, according to Grips Intelligence. Amazon dominated the brand's revenue share at 53.5%, followed by Home Depot at 35.0%, while Menards and Lowe's captured smaller portions at 8.8% and 2.7% respectively. Despite a 10.6% increase in average product price over the period (reaching $18.02 on average), the brand experienced a concerning 26.6% overall revenue decline. Most recently, average prices climbed to $18.69, up 7.4% month-over-month, though revenue continued its downward trajectory with a 2.1% monthly drop.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Back to the Roots on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Back to the Roots.
BY REVENUE
Back to the Roots sells 90% online and 10% offline. Online runs through 3 channels; offline through 1. Online share has moved from 84% in Apr to 99% in Aug.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 888K ratings on 4 channels, Back to the Roots averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 888K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$478.19
Price
$937K
Revenue
$302.43
Price
$393K
Revenue
$481.27
Price
$338K
Revenue
$481.83
Price
$263K
Revenue
$472.86
Price
$141K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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