GRIPS CUSTOMERS & RESEARCH PARTNERS
Taco, owned by Yum! Brands, Inc. (NYSE: YUM), demonstrated strong in-store performance across major retail channels from January through August 2026, with revenue growing 18.0% over the period according to Grips Intelligence data. Home Depot dominated the channel mix with 62.6% revenue share, followed by Lowe's at 23.0% and Amazon at 10.3%, while the average product price stood at $111.91. Recent momentum accelerated notably, with revenue climbing 19.1% in the latest measured month compared to the previous period. Average pricing remained relatively stable with only a 0.3% month-over-month decrease, though prices increased 2.2% overall since the start of the tracking period, suggesting consistent demand despite modest inflation.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Taco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Taco.
BY REVENUE
Taco sells 94% online and 6% offline. Online runs through 3 channels; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 23K ratings on 4 channels, Taco averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$152.01
Price
$67K
Revenue
$247.56
Price
$46K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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