GRIPS CUSTOMERS & RESEARCH PARTNERS
Williams (NYSE: WSM) commands a dominant in-store presence across major home improvement retailers, with Amazon accounting for nearly half of all revenue share at 49.8% during the January–August 2026 period tracked by Grips Intelligence. The brand experienced significant momentum in recent months, with revenue growing 16.9% in the most recent period and average prices climbing 18.2%, though overall pricing has declined 25.3% since the start of the tracked timeframe. Home Depot and Lowe's represent secondary but substantial channels at 33.6% and 16.3% revenue share respectively, indicating strong omnichannel retail distribution. The average product price point of $17.45 positions Williams competitively within its market segment across these key distribution partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Williams on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Williams.
BY REVIEW COUNT
Across 101K ratings on 3 channels, Williams averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 101K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO WILLIAMS
