GRIPS CUSTOMERS & RESEARCH PARTNERS
SureSwatch, owned by True Hue, LLC, demonstrates a highly concentrated offline retail footprint with sales at local home improvement and hardware stores, according to Grips Intelligence data spanning January to June 2026. The brand's average product price stands at $3.63, with paint swatches available for testing real paint colors in homes before committing to gallons of paint. The in-store channel performance reveals significant market concentration, with Ace Hardware commanding 97.3% of YTD revenue share, while recent performance deteriorated as overall revenue declined 6.4% across the tracked period. Despite strong offline presence, SureSwatch faces headwinds with average pricing declining 1.9% since the start of the year, indicating potential pressure in the competitive home improvement retail segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SureSwatch on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SureSwatch.
BY REVIEW COUNT
Across 1.45K ratings on 2 channels, SureSwatch averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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