Sunbelt

Sunbelt Market Overview

I'll verify whether Sunbelt or its parent company is publicly traded before writing the overview.The Sunbelt brand in this report (mower/tractor parts sold at Lowe's and Home Depot) is Sunbelt Outdoor Products, which is a private company owned by John Deere — not the publicly traded Sunbelt Rentals. Therefore I'll omit any ticker. According to Grips Intelligence in-store data, Sunbelt generated 95.2% of its year-to-date revenue through Lowe's and 4.6% through Home Depot between January 1 and June 30, 2026, with overall revenue declining 3.2% across tracked offline channels during the period. The brand's average product price was $32.71, and pricing trended upward, rising 4.2% overall while dipping 2.1% in the most recent month to $32.25. In the Q2 timeseries window (April 1–June 30, 2026), revenue showed a rebound with 7.1% month-over-month growth. Among top Lowe's listings, higher-ticket items like the 20-in x 8-in Turf Rear Wheel Tire ($119.19) and multiple deck belts (roughly $37–$59) anchored the assortment. This Grips Intelligence in-store data underscores Sunbelt's heavy channel concentration at Lowe's alongside a modestly rising price trajectory heading into mid-2026.