GRIPS CUSTOMERS & RESEARCH PARTNERS
Roundup, owned by Bayer AG (FWB: BAYN), experienced significant headwinds during the first eight months of 2026, with overall revenue declining 29.3% year-to-date across in-store channels tracked by Grips Intelligence. Ace Hardware dominated the channel mix with 34.1% revenue share, followed closely by Lowe's at 29.6% and Amazon at 23.9%, while Menards captured 12.0% of sales. The brand maintained a stable average product price of $29.59 throughout the period, with prices increasing 0.9% overall despite the broader revenue contraction. Most recently, revenue dropped an additional 12.6% month-over-month, suggesting continued momentum challenges for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Roundup on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Roundup.
BY REVENUE
Roundup sells 26% online and 74% offline. Online runs through 3 channels; offline through 3. Online share has moved from 3% in Apr to 35% in Aug.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 913K ratings on 4 channels, Roundup averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 913K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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