GRIPS CUSTOMERS & RESEARCH PARTNERS
Staedtler's in-store performance across Amazon, Office Depot, and Newegg from January to June 2026 reveals significant challenges, with overall revenue declining 17.5% and average product prices falling 5.5% according to Grips Intelligence. Amazon dominated retail distribution with 70.6% of revenue share, followed by Office Depot at 28.1%, while the brand's average product price held steady at $11.46. The most critical finding is that recent momentum deteriorated sharply, with revenue dropping 11.2% in the final month of the tracked period. Despite headwinds, Staedtler maintained diverse product presence across categories, with specialty items like the Noris digital stylus commanding premium pricing at $52.66 while core erasers and sharpeners anchored the portfolio at lower price points.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Staedtler on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Staedtler.
BY REVENUE
Staedtler sells 73% online and 27% offline. Online runs through 2 channels; offline through 1.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 2.99M ratings on 3 channels, Staedtler averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 2.99M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$6.07
Price
$352K
Revenue
$5.69
Price
$179K
Revenue
$52.66
Price
$179K
Revenue
$19.27
Price
$39K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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