GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on data from Grips Intelligence covering January to June 2026 across in-store channels, Rolodex demonstrated resilience with a 7.0% year-to-date revenue increase, though growth decelerated by 5.5% in the most recent period. The brand is owned by Newell Brands (NASDAQ: NWL), which leverages a diverse portfolio of established office supply brands to maintain market presence. Amazon dominates Rolodex's retail footprint with 41.5% of total revenue share, followed closely by Office Depot at 36.0%, indicating strong concentration within major commercial retailers and e-commerce platforms. Concurrent with revenue growth, average product pricing increased 8.1% over the period, suggesting successful premium positioning despite broader competitive pressures in the office products category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rolodex on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Rolodex.
BY REVENUE
Rolodex sells 65% online and 35% offline. Online runs through 3 channels; offline through 1.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 39K ratings on 4 channels, Rolodex averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 39K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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