GRIPS CUSTOMERS & RESEARCH PARTNERS
Royal Brites demonstrated significant in-store performance challenges during the first half of 2026, according to Grips Intelligence data covering January through June across retail channels. The brand experienced a dramatic 41.6% revenue decline compared to the year-to-date baseline, with Office Depot commanding an overwhelming 89.7% of revenue share while Amazon accounted for just 10.3%. Despite the overall sales downturn, Royal Brites managed to increase its average product price by 6.1% year-to-date to $11.52, demonstrating modest pricing power even as demand softened. The brand's near-total dependence on Office Depot for offline retail distribution presents both a concentration risk and opportunity for channel diversification.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Royal Brites on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Royal Brites.
BY REVENUE
Royal Brites sells 11% online and 89% offline. Online runs through 1 channel; offline through 1.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 9.2K ratings on 2 channels, Royal Brites averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 9.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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