GRIPS CUSTOMERS & RESEARCH PARTNERS
Soundcore, a sub-brand of Anker Innovations (SZSE: 300866), demonstrates heavy reliance on Amazon, which accounts for 95.2% of in-store revenue share during the January–August 2026 period tracked by Grips Intelligence. The brand's average product price of $59.51 has experienced significant downward pressure, declining 10.0% over the tracked timeframe, with prices dropping 7.6% month-over-month in the most recent period. Overall revenue performance has softened, with a 2.5% decline since the beginning of the measurement period, reflecting broader market pressures on the audio category. Soundcore's portfolio spans premium offerings like the Sleep A30 earbuds at $199.99 alongside more accessible options such as the Q20i headphones at $44.99, demonstrating a tiered pricing strategy across its core product range.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Soundcore on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Soundcore.
BY REVIEW COUNT
Across 8M ratings on 3 channels, Soundcore averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$96.60
Price
$3.03M
Revenue
$188.59
Price
$2.87M
Revenue
$44.86
Price
$2.3M
Revenue
$43.22
Price
$2.08M
Revenue
$190.75
Price
$1M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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