Home/Insights/Brands/SkullcandyProduct Intelligence - 2026 YTD USA

Skullcandy

400K+

Products Sold, Jan to Jun 2026

1,100+

# Offline Stores

$70.01

Avg. Price

4.3

Avg. Rating

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Skullcandy Market Overview

I'll verify Skullcandy's ownership and public trading status before writing.The data confirms Skullcandy was taken private by Mill Road Capital in 2016, so I will omit the ticker (the old SKUL ticker is no longer active, and its current owner is private). According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Best Buy, and Office Depot, Skullcandy's revenue grew 2.8% over the period, with a 5.3% month-over-month uptick in the most recent measured month. Skullcandy was acquired by Mill Road Capital and the deal was finalized on October 3, 2016, making it a wholly owned private subsidiary, so no active public ticker applies. Grips Intelligence data shows the average product price climbed to $69.90, rising 8.5% over the period and jumping 9.1% month-over-month to $74.10, signaling a clear premiumization trend. Channel concentration is striking, with Amazon commanding 86.6% of revenue share versus 11.0% for Best Buy and just 1.3% for Office Depot. This heavy Amazon dependency, paired with accelerating average prices, defines Skullcandy's current offline retail positioning per Grips Intelligence.

Revenue Share by Channel
Data covers Amazon, Best Buy, Office Depot

Skullcandy's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Skullcandy's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.

Average price

Absolute values in $

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Skullcandy's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Skullcandy on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Skullcandy's channels

REVENUE SHARE

Revenue distribution across tracked channels for Skullcandy.

Channels by revenue share

Distribution in %

Skullcandy's online vs offline revenue split

BY REVENUE

Skullcandy sells 87% online and 13% offline. Online runs through 1 channel; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

87%

13%

Offline

Online channels

87%

Amazon.com

Offline channels

13%

Best Buy stores
Office Depot stores
Menards stores

Skullcandy's customer ratings

BY REVIEW COUNT

Across 2.29M ratings on 3 channels, Skullcandy averages 4.3. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 2.29M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Skullcandy

BY REVENUE

Amazon
Amazon
#1Skullcandy Crusher ANC 2 Over-Ear Noise Cancelling Wireless Headphones with Sensory Bass, 50 Hr Battery, Skull-iQ, Alexa Enabled, Microphone, Works with Bluetooth Devices - Black

$212.36

Price

$2.32M

Revenue

#2Skullcandy Crusher Evo Wireless Over-Ear Headphone - True Black

$190.24

Price

$2.24M

Revenue

#3Skullcandy Method 360 ANC Wireless Earbuds, Sound by Bose, Bluetooth Headphones, Premium Noise Cancelling, Up to 40 Hrs Battery, Sweat and Water Resistant, Microphone for iPhone Android - True Black

$133.23

Price

$1.74M

Revenue

#4Skullcandy Crusher ANC 2 Over-Ear Noise Canceling Wireless Headphones with Sensory Bass and Charging Cable, 50 Hr Battery, Skull-iQ, Alexa Enabled, Microphone, Works with Bluetooth Devices - Black

$239.99

Price

$1.69M

Revenue

#5Skullcandy Crusher Evo Over-Ear Wireless Headphones with Sensory Bass, 40 Hr Battery, Microphone, Works with iPhone Android and Bluetooth Devices - True Black

$197.29

Price

$911K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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