I'll verify Skullcandy's ownership and public trading status before writing.The data confirms Skullcandy was taken private by Mill Road Capital in 2016, so I will omit the ticker (the old SKUL ticker is no longer active, and its current owner is private). According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Best Buy, and Office Depot, Skullcandy's revenue grew 2.8% over the period, with a 5.3% month-over-month uptick in the most recent measured month. Skullcandy was acquired by Mill Road Capital and the deal was finalized on October 3, 2016, making it a wholly owned private subsidiary, so no active public ticker applies. Grips Intelligence data shows the average product price climbed to $69.90, rising 8.5% over the period and jumping 9.1% month-over-month to $74.10, signaling a clear premiumization trend. Channel concentration is striking, with Amazon commanding 86.6% of revenue share versus 11.0% for Best Buy and just 1.3% for Office Depot. This heavy Amazon dependency, paired with accelerating average prices, defines Skullcandy's current offline retail positioning per Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Skullcandy on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Skullcandy.
BY REVENUE
Skullcandy sells 87% online and 13% offline. Online runs through 1 channel; offline through 3.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 2.29M ratings on 3 channels, Skullcandy averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 2.29M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$212.36
Price
$2.32M
Revenue
$133.23
Price
$1.74M
Revenue
$239.99
Price
$1.69M
Revenue
$197.29
Price
$911K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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