GRIPS CUSTOMERS & RESEARCH PARTNERS
Sony (NYSE: SONY), a division of Sony Group Corporation, experienced significant headwinds during the first eight months of 2026, with overall revenue declining 16.8% and average prices falling 22.3% across in-store channels tracked by Grips Intelligence. Amazon dominated the channel mix with 55.7% of revenue share, followed by Best Buy at 33.6% and Newegg at 10.3%, though the brand's average product price settled at $251.80 during the analysis period. The most recent monthly data showed a steeper 8.2% revenue drop with average prices declining 4.0%, indicating accelerating market pressure during the latter part of the tracked timeframe. Sony's portfolio spans diverse price tiers from entry-level wireless headphones at $125.16 to premium imaging equipment exceeding $8,900, positioning the brand across multiple consumer segments despite the overall performance decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sony on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Sony.
BY REVENUE
Sony sells 63% online and 37% offline. Online runs through 2 channels; offline through 1. Online share has moved from 20% in Apr to 70% in Aug.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 7.9M ratings on 3 channels, Sony averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 7.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8,958.01
Price
$19M
Revenue
$1,999.99
Price
$1.83M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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