GRIPS CUSTOMERS & RESEARCH PARTNERS
Apple (NASDAQ: AAPL) demonstrates strong in-store revenue performance from January through August 2026, with average product pricing at $182.55 according to data from Grips Intelligence. Amazon dominates the channel landscape with a commanding 76.6% revenue share, followed distantly by Best Buy at 14.8% and Newegg at 7.4%, highlighting the brand's concentration in online retail distribution. Average pricing increased 9.8% over the overall period, with the most recent monthly data showing a 5.6% price increase alongside 4.2% revenue growth, signaling both pricing power and sustained market demand. The product mix reflects a diverse portfolio spanning renewed devices and accessories, with flagship models commanding premium positioning across all tracked channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Apple.
BY REVENUE
Apple sells 84% online and 16% offline. Online runs through 3 channels; offline through 1.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 21M ratings on 4 channels, Apple averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,029.99
Price
$1.9M
Revenue
$194.94
Price
$1.78M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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