GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify Apple's stock ticker before writing the overview.According to Grips Intelligence in-store data tracked across Amazon, Best Buy, and Newegg from January 1 to June 30, 2026, Apple (NASDAQ: AAPL) generated the vast majority of its revenue through Amazon, which commanded a 69.9% channel share, followed by Best Buy at 21.6% and Newegg at 8.6%. Grips Intelligence data shows overall revenue declined 6.4% across the tracked period, with a 5.6% month-over-month drop in the most recent month. Despite this softening revenue, the average product price rose 4.3% over the same span, settling around $180.24. This divergence—falling revenue alongside rising prices—suggests shifting demand dynamics worth monitoring across Apple's third-party retail footprint. Amazon's dominant position underscores its outsized influence on Apple's performance within the channels Grips Intelligence tracked.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Apple.
BY REVENUE
Apple sells 80% online and 20% offline. Online runs through 2 channels; offline through 1. Online share has moved from 75% in Feb to 86% in Jun.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 35M ratings on 3 channels, Apple averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 35M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,883.88
Price
$3.72M
Revenue
$1,030.77
Price
$2.7M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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