GRIPS CUSTOMERS & RESEARCH PARTNERS
Slice is owned by Safety Products Holdings, a portfolio company of Bertram Capital. According to data from Grips Intelligence covering the period January 1 to June 30, 2026 across in-store channels, Slice experienced a 4.6% revenue decline overall while maintaining an average product price of $13.26. Amazon dominated the brand's revenue share at 72.0%, followed by homedepot.com at 24.9%, highlighting a significant concentration of sales on a single channel. The online retail landscape shows strong demand for Slice's ceramic blade cutters, with the Slice 10400 Box Cutter commanding the highest average price at $18.19, while price declined 1.4% overall despite a marginal 1.0% uptick in the most recent month. The brand's diverse product portfolio ranges from budget-friendly options at $9.60 to premium offerings, positioning Slice across multiple customer segments within the safety cutting tools market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Slice on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Slice.
BY REVIEW COUNT
Across 997K ratings on 4 channels, Slice averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 997K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.19
Price
$101K
Revenue
$14.16
Price
$90K
Revenue
$17.51
Price
$63K
Revenue
$9.60
Price
$40K
Revenue
$12.34
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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