According to Grips Intelligence data spanning January through June 2026 tracked across in-store retailers, CE Tools achieved particularly strong market positioning with Ace Hardware accounting for over one-third of revenue share at 33.6%, followed by Menards at 25.2%. The brand's average product price of $16.58 reflects its value positioning, though pricing experienced significant erosion with a 22.4% decline over the six-month period. While month-over-month momentum showed resilience with 13.9% revenue growth in the most recent tracked period, this positive trajectory was offset by a steeper year-to-date performance decline of 16.9%, indicating ongoing market headwinds. The concentration of sales across the top two retailers—Ace Hardware and Menards representing 58.8% of revenue combined—highlights both CE Tools' strong hardware channel presence and its dependency on these key distribution partners in the in-store market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for CE Tools on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CE Tools.
BY REVENUE
CE Tools sells 39% online and 61% offline. Online runs through 3 channels; offline through 2.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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