GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store and online retail data from January through August 2026 tracked by Grips Intelligence, Shokz demonstrates a heavily concentrated distribution strategy with Amazon commanding 86.8% of revenue share, while Best Buy and Home Depot account for 7.5% and 5.1% respectively. The brand, owned by private Chinese acoustic technology company Shenzhen Voxtech Co., Ltd., maintains a premium positioning with an average product price of $163.09 across its portfolio. Despite a notable 12.5% revenue decline in the most recent tracked period, Shokz achieved an overall 5.7% revenue growth across the measurement window, indicating cyclical seasonal patterns in consumer demand. Product pricing remained relatively stable with only a 0.7% decrease in average price over the period, suggesting strong brand value retention and minimal promotional pressure in the category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Shokz on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Shokz.
BY REVENUE
Shokz sells 92% online and 8% offline. Online runs through 2 channels; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 2.72M ratings on 3 channels, Shokz averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.72M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$121.56
Price
$98K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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