GRIPS CUSTOMERS & RESEARCH PARTNERS
SKILCRAFT experienced significant in-store retail momentum during the first half of 2026, according to data from Grips Intelligence covering January through June across major retail channels. The brand's dominance on Home Depot's shelves is striking, commanding 92.4% of revenue share while Amazon represents just 7.3% of sales, highlighting a notably offline-focused strategy. Recent quarterly performance shows revenue declined 11.6% overall since the period began, though average product pricing decreased 6.0% year-to-date, with the most recent month seeing price increases of 9.5%, signaling potential margin management adjustments. At an average price point of $64.77, SKILCRAFT positions itself in the mid-to-premium segment within the retail channel it dominates.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SKILCRAFT on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SKILCRAFT.
BY REVIEW COUNT
Across 35K ratings on 2 channels, SKILCRAFT averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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