GRIPS CUSTOMERS & RESEARCH PARTNERS
SKILCRAFT, owned and licensed by National Industries for the Blind, a 501(c)(3) nonprofit organization, shows dominant in-store concentration with 95.2% of revenue share flowing through Home Depot during the first eight months of 2026, according to Gr575 Intelligence. The brand maintains an average product price of $63.88, though revenue declined significantly with a 24.4% drop across the tracked period. Despite the overall revenue contraction, average pricing increased 7.2% in the most recent month, suggesting a potential shift toward higher-value product mix. Amazon represents a minor channel at 4.7% revenue share, underscoring SKILCRAFT's reliance on traditional retail distribution over e-commerce platforms.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SKILCRAFT on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SKILCRAFT.
BY REVIEW COUNT
Across 22K ratings on 2 channels, SKILCRAFT averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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