GRIPS CUSTOMERS & RESEARCH PARTNERS
Mind Reader, operated by privately held EMS Mind Reader LLC, demonstrates strong in-store performance across major home improvement retailers, with Amazon commanding 39.1% of revenue share followed by Home Depot (32.9%) and Lowe's (27.8%) according to Grips Intelligence data from January to August 2026. The brand achieved robust year-to-date revenue growth of 12.4%, with average product prices increasing 3.0% over the same period, reflecting a $31.31 average price point across its portfolio. Recent momentum shows particularly strong momentum in the most recent tracked period, with revenue climbing 9.0% month-over-month and average prices rising 4.2%, signaling positive market positioning heading into the latter half of 2026. The diversified channel strategy across three major online retailers demonstrates effective distribution penetration in the competitive home and office segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mind Reader on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mind Reader.
BY REVIEW COUNT
Across 2.46M ratings on 3 channels, Mind Reader averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.46M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$62.91
Price
$277K
Revenue
$49.99
Price
$263K
Revenue
$15.39
Price
$211K
Revenue
$19.99
Price
$195K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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