GRIPS CUSTOMERS & RESEARCH PARTNERS
Safco dominated in-store distribution across major online marketplaces during the first half of 2026, according to Grips Intelligence data from January through June, with Amazon commanding 48.4% of total revenue share while Newegg maintained a strong 38.8% position. Average product pricing climbed 8.3% over the period to $99.46, reflecting strategic price increases that boosted average prices to $106.21 in the most recent month with a 3.7% monthly gain. The brand's performance remained relatively stable with minimal overall revenue decline of 0.2%, indicating resilient market positioning despite pricing adjustments. Home Depot and Lowe's rounded out the distribution channel mix at 11.0% and 1.6% respectively, demonstrating Safco's concentrated reliance on third-party marketplaces for in-store visibility.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Safco on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safco.
BY REVIEW COUNT
Across 112K ratings on 4 channels, Safco averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 112K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$211.49
Price
$13K
Revenue
$89.06
Price
$9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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